iOS 6 and How App Marketing is Affected
With the release of iOS 6 for Apple mobile devices, developers and ad networks are finding that they will need to implement a new strategy when developing and advertising their latest apps. This was...
View ArticleMobile app development – a true global phenomenon. Deep dive into India.
I’ve often wondered how different mobile app developers in emerging markets like India are, from their peers in established markets like US and Europe. In a diverse country with a population of more...
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Developers are the Core of the Mobile Advertising Market
The Seoul Economic Daily has covered the InMobi opinion piece today. Eunjung Son, Developer Channel Manager of InMobi Korea, has explained that Korea market related to mobile advertising is quickly...
View Article7 deadly mistakes of ads based app monetization
At InMobi, we work with thousands of developers across the globe and one question that we frequently receive from them is around how to make more money from ads. In this blog post, I would like to...
View ArticleUnleashing the Chinese dragon – Deep dive into the Chinese mobile app ecosystem
“Let China sleep, for when she awakes, she will shake the world.” -Napoleon And indeed she has! Whether it is a change in the country’s leadership, the $1.5 billion ‘war-chest’ that Baidu, a home-grown...
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Announcing the launch of InMobi Lifetime Value Platform (InMobi LTVP)
The accelerating trend towards ‘Appification of everything’ over the last few years has thrown an interesting wrench in the mobile ecosystem: On the one hand, cost of user acquisition is going through...
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FAQs: InMobi Lifetime Value Platform
As part of this week’s launch of InMobi Lifetime Value Platform, we hosted a webinar for a deep-dive into the product. The slides are available for download and viewing on Slideshare. Ready to get...
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Mobile Gaming in Taiwan : Transcending global barriers with InMobi
The 2012 Game App Developer Conference held last week in Taipei brought together over 250 attendees across mobile game developers, investors and other industry stakeholders to discuss some of the...
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The new ‘SMS’ in smartphones
The first wave of Telco revenues was driven by text and voice. Thanks to shortened innovation cycles in the mobile eco-system, the revenue mix of Telco industry is now poised to change. Increase in...
View ArticleMassive improvement to InMobi monetization
This week, InMobi made a significant change to its core ad serving algorithms and data systems resulting in massive improvements in publisher eCPMs and advertiser ROI. Internally known as project Dark...
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InMobi Diagnostics – A new tool for developers to improve monetization
At InMobi we are constantly working on making it easy for our customers/partners to integrate faster and make life easier. We are very excited to share this with all of you (and as always look forward...
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London Developer Party
Last night, Wednesday 24th April, saw London’s Grace Bar welcome some of the biggest names from the mobile app developer ecosystem through its doors for the first ever InMobi Developer Party. With 200...
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Social Apps: Ride the global wave of NHN Line & more…
In 2012, Facebook & What’s app dominated the social networking space on mobile devices, accounting for 85% of usage in North America and securing #1 position in most markets. However, in 2013,...
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Top 3 Mistakes Developers Make While Monetizing Their Tablet App
It is common knowledge that Tablets provide a much higher and superior monetizing opportunity when compared to smartphones. Since Tablets have more premium and high value users, if done right,...
View ArticleTen Ways Device Manufacturers Can Appeal to Android Developers
The InMobi developer community is thousands of developers strong and represents billions and billions of ad impressions on our network. Over the past year and half I have met hundreds of mobile app...
View ArticleMake Money with PhoneGap & InMobi
PhoneGap makes app creation easy. You can code in your standard HTML, CSS and JavaScript (and don’t forget some awesome device API hooks) instead of Objective-C or Java and build apps quickly. This is...
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Casual game devs – make money with Pocket Change
InMobi has teamed up with Pocket Change, an interesting new start up from the Bay Area. They have an SDK that allows developers to monetize their mobile games one quarter at a time, as if it was a...
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CELL·SDK – Great Competition for Developers
We’re teaming up with CELL·SDK to give developers some great prizes. CELL·SDK allows you to use C# to create applications on Android, iOS, and Windows Phone. It’s a fast and easy way to create cross...
View ArticleInMobi Developers at Mobile World Congress
We had an awesome time at the Mobile World Congress last week. We gave out loads of goodies – including our ever popular Beer Bottle Opening iPhone Case. If you’ve got an event that you want the InMobi...
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What’s The Truth About Battery Usage of Mobile Advertising?
There have been a lot of extraordinary claims recently that mobile ads could use up to to 75% of your phone’s battery. Well, extraordinary claims require extraordinary evidence. So – let’s take a look...
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